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Tom Peters Times - June 2007 | | | The Brand You Age
Tom Peters popularized the idea of Brand You. I believe it encompasses creating a brand campaign that blends your company's and your individual employees' brands together. Brand You brings your brand alive—connecting everyone to values, purpose, and message—from the board room to the reception desk.
The Talent Era is here. The labor market has shifted. The Brand You mindset is needed more than ever. Both companies in their hiring and employees in the way they build and guide their own professional careers must use a Brand You approach. As one Organizational Development leader described, "Brand You is a compelling and concise leadership development framework that really gets at the heart of what it means to be an effective and powerful brand. It offers practical strategies that maximize your contribution to the organization, to your customers and most importantly to yourself." Using this methodology, employers effectively identify what a job seeker has to offer and what sets him apart from other prospective candidates. This facilitates recruiting and retaining those with whom leaders will build the future of the company.
We know that talent is a strategic asset. Some say this is the "ME Generation." If so, those achievers who are serious about their commitment to their professional careers are building their own brand equity. They are Brand Yous. They want to perform and be recognized! The Brand You mindset is about maximizing performance when managers align employees with work they love, about which they're passionate. Be proactive; ask yourself "How can I manage these Brand Yous the way that a coach would leverage talent on a team?" "Stretch goals" that extend beyond the job description can build expertise, brand awareness, and most importantly, customer loyalty.
Academics are adopting this branding methodology with their graduating students as well. Branding is being taught in courses where Brand Yous learn how to present what they can do for their employers. Aspiring Brand Yous will talk about what they hope to do for the company; they've researched and understood its needs and intend to have an impact. They offer fresh possibilities, see with another lens. Brand Yous deliver steadfastly on their promises. Even when they leave positions, they do it carefully so as not to destroy what they've built (their brand equity).
Branding is all about transparency regarding who this company is and what the company and its employees stand for. Alignment of the company's brand and the employees' individual brands puts the magic into corporate performance—employee engagement and memorable customer experiences.
Juli Ann Reynolds
President and CEO
tompeters!company
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 | | Cullen's abc's 
At our recent Brand You! public workshop, the variety of our guests was refreshing. One of the participants was interested in the idea of branding not only for himself, but for his wife's endeavors as well. Here is what he had to say:
"When the name of your endeavor is also your personal name, branding is key. Cullen's abcs' brand (www.cullensabcs.com) is all about passionately sharing free idea videos to support your preschooler's development at home. The Tom Peters Brand You! Inspired Performance Workshop was outstanding for inspiring us to fully develop our distinctive brand. Most know that brands are important, but the workshop did a wonderful job of explaining and demonstrating how crucial branding is at three levels: companies, departments and most importantly people or yourself. Now in the New World of Work you are empowered and responsible for your own brand and it better match up with your organization's "brand promise," or you need to take action and move to, or create, a place that is inline with your brand. You have to create distinction for yourself, the things you do, and your organization to stand out and make an impact. Thank you Brand You! for helping us define our brand and make a greater impact on preschoolers!"
With over 150 free videos that have been viewed over 68,000 times on YouTube, Cullen's abc's is a launch pad to a community endeavor striving to help enrich young children's education. |
| | Public Brand You! Workshop - Denver
Due to the success of our last Brand You! workshop in Boston and the continued interest, we have decided to hold another public event! In conjunction with Arapahoe Community College, the tompeters!company will hold a 1-day public workshop in Denver, CO, on August 1st, 2007.
Again, this promises to be an experience driven, enlightening session, but seats will be limited. For more information, contact Nick at nadams@tompeters.com, or 617-242-5522. |
| | Cool Friends 
New Cool Friend Stephen Bayley has been the designer in charge of the Boilerhouse exhibit at the V & A and the first chief executive of the Design Museum, both in London, both very cool. Now a design critic and consultant, he is the coauthor of Life's a Pitch ... How to Be Businesslike with Your Emotional Life and Emotional with Your Business Life. Read his interview here. You can also visit his website or his book website, if you like.
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Subscribe at http://www.tompeters.com/your_world/join_the_fray/
(C) 2007 tompeters!company | | | |
Saludos
rodrigo gonzalez fernandez
consultajuridicachile.blogspot.com
Renato Sánchez 3586 of 10
fono:5839786
Santiago Chile
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